Pick N’ Plant sponsorship turns citizen environmental action into measurable business impact. Through the CSFN app, people document voluntary litter cleanups around the world. Your company supports that action and funds one tree for every kilogram assigned to your partnership, with no event to run and no software to log into. This post covers how sponsorship works, how it scales from 100 kg to 10000 and what your company receives.
What Pick N’ Plant sponsorship actually is
It is a passive commitment with an active community behind it. The cleanups are done by CSFN’s volunteer community, which has logged more than 8100 cleanups across 84 countries. Your company supports that verified work, receives the kilograms through its impact account and funds one tree for every kilogram assigned to the partnership. The certified planting partner, OneSeed, puts the trees in the ground.
Your company never touches the app and never runs an event. The app is the tool the community uses to record its own cleanups. Your sponsorship draws on that verified activity and turns it into a single deliverable: a hosted impact report at a stable URL.
One kilogram cleaned, one tree planted
One kilogram cleaned, one tree plantedThe pairing is the whole idea. For every kilogram of litter assigned to your partnership, a tree is planted. Your support restores nature two ways at once: something harmful comes out of the environment and something living goes in. The two halves are always linked, so a single sponsorship shows up as both litter removed and forest added.
From 100 kg to 10000: choosing a volume
There is no fixed ladder and no tier you have to fit into. A partnership can be any size, from a few units to 10000 and beyond. Two ways to land on a number work for most teams.
- Impact first. Decide the outcome you want to report, then assign it. A goal of 5000 trees means 5000 kilograms cleaned.
- Budget first. Start from what your CSR budget allows and map it to a volume with the team.
Larger volumes suit a company that wants a branded forest and a headline number for annual reporting. Smaller volumes work for a one-off campaign, a client gift or a team milestone. Current pricing for any volume is on the Pick N’ Plant page or from the team directly.
Your support motivates the community
There is a second effect that never shows up on a balance sheet. When a company backs their cleanups, the citizen-users behind the kilograms are more motivated to keep going. A real sponsor turns a solo habit into something that feels recognised. That is how a partnership pushes behavioural change at scale: it rewards the people already doing the work and pulls in the ones still thinking about starting.
What your company receives
The deliverable is a URL impact report, not an app login and not a dashboard you maintain. You can open it as a web page, embed it as HTML on your own site or share it as a link on LinkedIn and in marketing material. It has two halves.
Sponsored forest: total trees funded, hectares reforested, an interactive map, species planted, CO2 captured and projected, planting location, date and photos plus the endangered animals the forest protects.
Litter cleanprint: kilograms cleaned, litres cleaned, cleanup photos from the community, GPS coordinates, number of volunteers, estimated CO2 avoided and the cities and dates behind the work.
Why finance and CSR teams choose it
The model was built to survive scrutiny. Donations made through Pick N’ Plant are tax-deductible in Luxembourg, because CSFN is a Luxembourg public benefit organisation. The outcomes are physical: weighed kilograms and planted trees, not abstract credits. The work has been featured by UNESCO and recognised by the World Summit Awards, with the approach documented as a resource by the EU Climate Pact. It aligns with four UN Sustainable Development Goals: 11, 13, 14 and 15.
Questions CSR teams ask
Three come up almost every time.
Do we have to run an event? No. Pick N’ Plant is passive. The cleanups are carried out by the volunteer community, so there is nothing for your team to organise or attend.
Can we choose our own volume? Yes. There is no fixed menu. Any volume works, so you can match an exact impact target or the budget you have set aside.
How do we show the result? You receive a URL impact report you can embed on your site or share as a link. It updates as the forest and cleanup data come in, so the story stays current.
Key takeaways
- Pick N’ Plant sponsorship supports verified citizen-led cleanups and funds one tree for every kilogram assigned to your partnership.
- Your company never touches the app and never runs an event: the community does the work.
- Any volume works, from 100 kg to 10000 and beyond, with no fixed tiers.
- The impact runs two ways: litter removed and trees planted.
- You receive a shareable URL impact report, with donations tax-deductible in Luxembourg.
